AI Insights · Timothy · July 2024
Q2 2024 iOS Performance of Delivered Meal Kits and Specialty Foods Apps in the US
An analysis of the second quarter of 2024 reveals the performance trends for top delivered meal kits and specialty foods apps on the iOS platform in the US. Sensor Tower provides a detailed look at downloads, revenue, and active users.
In the second quarter of 2024, the delivered meal kits and specialty foods category on the iOS platform experienced varied performance across different applications according to data from Sensor Tower. Here's how the top apps fared during this period.
Vivino: Buy the Right Wine saw a significant uptick in weekly revenue, starting at $23K and peaking at $224K before settling at $51K by the end of the quarter. Downloads for Vivino also fluctuated, with a peak of 147K in the first week of June. The weekly active users showed healthy engagement, beginning at 985K and reaching a high of 1.19M mid-quarter.
Factor_ Prepared Meal Delivery, despite showing no revenue, demonstrated growth in downloads and weekly active users. Downloads increased from 7K to 77K over the quarter, while active users more than tripled, from 53K to 175K.
HelloFresh: Meal Kit Delivery maintained a steady presence on the platform, with downloads ranging from 13K to 40K. Active users remained fairly consistent, hovering around the 400K mark throughout the quarter.
EveryPlate: Cooking Simplified had minimal download activity, with numbers ranging from 1 to 11 throughout the quarter. Weekly active users saw a minor increase from 12 to 24 by the end of the period.
Lastly, Green Chef: Healthy Recipes reported very few downloads, with only 2 to 5 downloads recorded on certain weeks and no reported weekly active users data.
For more in-depth insights on app performance trends, Sensor Tower's full analysis offers a comprehensive view of the delivered meal kits and specialty foods category.
